Senior Marketing Executive

Market Analysis

• Conduct thorough market research to identify trends, competitor strategies, and customer needs within the cybersecurity domain.
• Analyze market data and customer feedback to provide insights for product positioning and messaging.

Strategic Planning

• Collaborate with the marketing team to develop comprehensive marketing plans aligned with business goals and cybersecurity product objectives.
• Define target audiences and tailor marketing strategies to effectively reach and engage key stakeholders.

Content Development

• Create compelling and informative content tailored for the cybersecurity audience, including case studies, blog posts, and social media content.
• Collaborate with subject matter experts to ensure accuracy and relevance of cybersecurity related content.

Campaign Execution

• Plan and execute marketing campaigns to promote cybersecurity products and services across various channels, including digital, social media, email, and events.
• Monitor campaign performance and adjust strategies based on analytics and key performance indicators.

Event Management

• Coordinate and participate in industry events, conferences, and webinars to enhance brand visibility and generate leads within the cybersecurity sector.
• Work closely with sales teams to maximize the impact of events on lead generation and customer engagement.

Collaboration with Sales

• Collaborate with the sales team to develop marketing collateral and tools that support the sales process in the cybersecurity domain.

• Provide sales enablement materials and training to ensure alignment between marketing efforts and sales objectives.

Brand Management

• Ensure consistent and impactful messaging in all marketing materials related to cybersecurity products.
• Uphold brand guidelines and contribute to the development of brand awareness within the cybersecurity industry.

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in marketing, with a focus on the cybersecurity domain.
• Proven track record of successful marketing campaigns in the cybersecurity sector.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.